UK’s Pret takes espresso subscription service to US and France

A espresso and a pastry are seen on a desk inside a Pret A Manger retailer in Liverpool, Britain, September 22, 2021. REUTERS/Phil Noble/File Photograph Purchase Licensing Rights

LONDON, Aug 24 (Reuters) – British sandwich and low chain Pret A Manger will launch its month-to-month espresso subscription service in the US and France this yr after the scheme proved a hit in its residence market, it mentioned on Thursday.

The group, generally known as Pret, launched its espresso subscription service in September 2020, attempting out a brand new enterprise mannequin to get it via the COVID-19 pandemic which hammered its gross sales.

In April it rebranded the service as “Membership Pret”. For 30 kilos ($38) a month subscribers can stand up to 5 barista-prepared drinks per day, and a ten% low cost on all meals, snacks and any extra drinks they buy. The low cost is being elevated to twenty% from Sept. 5.

Pret, owned by funding agency JAB and founder Sinclair Beecham, mentioned it will increase the service to the U.S., the place it trades from 58 shops, subsequent month, adopted by France, the place it trades from 48, in November and all its different markets from 2024.

A spokesperson for Pret mentioned the worth of the subscription service within the U.S. and France had not but been confirmed.

Pret mentioned the rebranded subscription service within the UK had seen 17.8 million redemptions in its first three months, up 31% year-on-year.

Final month, the group, which trades from over 600 outlets, reported a 20% bounce in first-half gross sales and mentioned its plan to greater than double the dimensions of its enterprise by 2026 was progressing properly. It returned to revenue in 2022.

($1 = 0.7901 kilos)

Reporting by James Davey, Modifying by Rosalba O’Brien

Our Requirements: The Thomson Reuters Belief Ideas.

Purchase Licensing Rights, opens new tab